How a Rebrand Unlocked Growth and Global Reach for Nizona
CASE STUDY
A focused rebrand and Framer built website improved visibility, attract new users and expand international traffic.
IMAGE
Nizona Marine Products is a Mumbai based manufacturer of EU and Halal certified marine derived ingredients. Gana Agency led a full rebrand and website redesign to position them for international B2B buyers. The rebrand clarified the product range and implemented conversion focused CTAs throughout the site to encourage user engagement and capture buyer intent data.
After the rebrand and website launch, the results were visible through improved user growth, higher new user acquisition, stronger referral traffic from Framer and wider international reach.
72%
User Growth
88%
New Users
10×
Framer Referral Traffic | Global Reach Expanded
Check out the Website
A quick view of the measurable impact after Gana’s rebrand and new website launch. The updated digital presence helped improve user growth, attract more first time visitors, increase Framer referral traffic and expand the brand’s reach across more countries.
Key Performance Snapshot
User Growth
72% increase
Reach
More countries
Framer Referral Traffic
10× growth
New Users
88% increase
Active Users Increased After the Rebrand
The new website helped Gana present its services more clearly which contributed to stronger user activity after launch.
Active Users Comparison
Rebrand Comparison
Before
After
Improved New User Acquisition
The rebrand did not only improve returning traffic. It also helped attract a larger number of first time visitors, showing stronger discovery and better top of funnel visibility.
45%
72%
43%
88%
10×
Growth in Framer Referral Traffic
Building the website on Framer also created a new traffic opportunity. After launch, referral traffic from Framer increased significantly, helping more users discover Gana through design and no code ecosystem visibility.
From Local Visibility to Global Discovery
Before Rebrand
Jaipur- 235
Mumbai- 103
Singapore- 78
Ashburn - 46
Lanzhou- 41
After Rebrand
Singapore- 623
Lanzhou- 420
Jaipur- 139
Mumbai- 121
Springfield- 95
*Number of views
Design decisions that moved numbers
Organic search traffic held steady while total volume grew and ChatGPT referrals indicate the site is now being surfaced in AI assisted procurement research (Generative Engine Optimisation) a visibility layer that didn't exist before.
Product Clarity
The redesigned site gave each product - collagen, fish scales, chitosan and chitin its own structured page with certification details, specifications and a clear contact path. Pages that didn't exist before now rank and convert.
Trust Architecture
EU and Halal certifications were buried previously. The new brand system brought them forward as primary trust signals as the language and layout B2B procurement teams expect when shortlisting suppliers.
International Positioning
Copy was rewritten for an international buyer, not a domestic one. The result: Singapore and Lanzhou, both target export markets became the top two traffic cities within the first quarter post launch.
Discovery Infrastructure
Here is what changed for NMP
Clearer positioning
The website now explains Gana’s role across strategy, branding and web design more directly.
Better discovery
Improved structure and Framer visibility helped bring more first time users to the website.
Broader reach
Traffic expanded across more countries, showing that the new brand and website are reaching beyond earlier audiences.
Nizona's trajectory reflects our belief that design led decisions compound. When you clarify what a business does, structure how buyers interact with it and measure what matters, growth follows. That's how technical businesses win.